Source: H&M Website:
I was excited to find out that H&M has launch a plus size collection called BIB: Big Is Beautiful. "This season a more trend conscious collection has been designed to offer customers a wider range of fashion in sizes 16-30. We have gone for a higher fashion content with this collection, which will appeal to younger customers too,' says BiB designer Lisa Hajian."
"This Spring focuses on both masculine and feminine themes. Typical masculine pieces are shirts and well cut suit trousers, while frills and patterns provide a feminine look to garments. Denim continues to be big this season and comes in all shades from light stonewashed to dark navy.
As Summer draws nearer tight fitting tops are combined with Capri pants - a must in trouser lengths this season. Wide linen trousers are worn with narrow tops, often in stripes, and with stripes being one of the most important patterns they come in all forms including multistripe and two-tone."
The site is only apart of the UK site and not the US; however I still think it is great for H&M to head in this direction with plus size clothing.
I'm doing a post on this now! sooooo thrilled. Hope it makes its way to the US soon!
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H&M used to have a plus size range called BiB a few years back, but it suddenly disappeared without warning about five years ago in the UK. *Very* interesting that they have chosen to reintroduce it. Let's hope they don't pull the plug again if they decide once more that it doesn't fit their brand image...
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